#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleIstanbul

Spencer Lee one step closer to Olympic dream

By Vinay Siwach

ISTANBUL, Turkiye (May 3) -- The world will finally see the return of Spencer LEE (USA) on a big stage. The one-time phenom is coming to Istanbul in a bid to qualify the United States for the Paris Olympics at 57kg.

Lee is a former U17 and U20 world champion and was primed to be the next superstar from the U.S. However, he could never get going at the international stage and only participated in an international tournament in 2024, eight years after his U20 world title. At the Pan-Am Championships this year, Lee won the gold medal at 57kg.

Despite his three NCAA titles and a college record a few can dream of, Lee hasn't returned to the international scene partly due to injuries and partly due to his college commitments. After two surgeries, battles with health, a heartbreaking loss in NCAAs, a long return and wins over former Iowa teammate Thomas GILMAN (USA) at the U.S. Olympic Team Trials, Lee is finally here.

"I’ve had such a tough time trying to stay healthy and trying to compete to the best of my ability,” Lee said after winning the trials. "I’m still not healthy but I’m healthy enough to wrestle hard against really, really good opponent.”

That's what he will have to do in Istanbul. In the 57kg bracket, Lee will be unseeded and can be drawn against any of the big names in the first round. Tokyo Olympian Georgi VANGELOV (BUL), former U23 world champion AMAN (IND), world silver medalist Alireza SARLAK (IRI) and local star Muhammet KARAVUS (TUR) are a few names he will have to keep an eye on.

The field also includes world bronze medalists Zanabazar ZANDANBUD (MGL) and Horst LEHR (GER) along with former European champion Vladimir EGOROV (MGL), Asian Games silver medalist Chong Song HAN (PRK) and Andrii YATSENKO (UKR).

If his opponents need a form check, Lee won four bouts at the trials, outscoring his opponents 35-11 with wins over Tokyo bronze medalist Gilman and Zane RICHARDS (USA). And his attacks are solid as ever as Gilman found out in the best-of-three series.

Three wrestlers in each Olympic weight class will receive Paris 2024 quotas in Istanbul, two being the winners of the semifinals and the third will be decided with a playoff between the two bronze medal winners. Lee would hope to secure it as the winner of the semifinal and avoid going, if fortunate, through repechage.

Apart from qualifying the U.S. in Istanbul, there is extra motivation for Lee to win in Istanbul. Lee's mother, Carry, is from France where she met Lee's father, Larry, both judokas. And, he can become the first Olympic champion for the U.S. in the lowest weight class since 2008.

Lee is aware that the road to Paris is still 'long and hard'. But the 25-year-old is ready.

"I have work to do."