United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.


N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - [email protected]
United World Wrestling - [email protected]


Iran, Azerbaijan snap 2 golds in GR at Islamic Solidarity Games


KONYA, Turkey (August 12) -- Wrestling at the 5th Islamic Solidarity Games entered day three with three women's and five Greco-Roman weight classes in action. A few stars performed par expectations and claimed the gold medals.

In Greco-Roman, Azerbaijan and Iran shared two golds each while Uzbekistan won one as well. In women's wrestling, Turkey, Kazakhstan and Kyrgyzstan won a gold medal each.

The first gold medal of Greco-Roman wrestling went to Azerbaijan as the 2018 world champion and two-time world bronze medalist Eldaniz AZIZLI (AZE) won by superiority over Jasurbek ORTIKBOEV (UZB) in the final match at 55kg. Azizli got a position in par terre and finished the bout with gut wrenches to win 10-1.

Another world champion doubled the gold count for Azerbaijan. Perhaps one of the most accomplished wrestlers in the field, Rafig HUSEYNOV (AZE) claimed the second gold at 82kg. The 34-year-old, an Olympic bronze medalist, defeated Kalidin ASYKEEV (KGZ), 6-3 in the 82kg final.

Huseynov, the 2022 European champion, struggled a little in the day, especially in his semifinal against Emrah KUS (TUR), which he won narrowly, 2-1.

Iran also won two gold medals with Shirzad BEHESHTI TALA (IRI) winning the 63kg gold while Mohammadreza ROSTAMI (IRI) won the title at 72kg.

In the 63kg final, Beheshti Tala was up against 2022 Asian champion Tynar SHARSHENBEKOV (KGZ) and was an underdog. Just when it looked like Sharshenbekov will run away with the gold, Beheshti Tala managed to beat him 4-2 and claim the top medal.

Iranian newcomer and former junior world bronze medalist Rostami had an even closer bout against Ulvu GANIZADE (AZE) in the 72kg final.

Ganizade, who has silver medals from the age-group World Championships, led 8-8 and was set to win the final on criteria but Rostami managed to score a stepout late in the final and earned a 9-8 victory.

At 97kg, the battle was between three top wrestlers of this year's Asian championships. Uzur DZHUZUPBEKOV (KGZ) succeed to win the match against Asian champion Mehdi BALI (IRI) 7-3 in the semifinal but 38-year-old Rustam ASSAKALOV (UZB) ended his dreams of becoming a champion in Konya and claimed the first gold for Uzbekistan Greco-Roman team.

After exchanging passivity, Assakalov managed to get a turn from par terre and managed to hang on for a 3-1 win against Dzhuzupbekov and the gold medal.

Medet Kyzy wins

After Aisuluu TYNYBEKOVA (KGZ) won the gold medal at 62kg, Kyrgyzstan won another gold medal in women's wrestling through Aiperi MEDET KYZY (KGZ) at 76kg.

Medet Kyzy, a 2021 World bronze medalist, outscored her opponents 40-0 in the four bouts en route to winning gold. In the final, the 23-year-old, who has won gold at U23 Worlds and Asians, earned an easy 10-0 win over Amy AYOUIN (CIV).

The host country also won its second gold medal in women's wrestling as senior European medalist Zeynep YETGIL (TUR) won the 55kg weight class with much ease.

As the wrestlers in the weight class competed in a Nordic bracket, Yetgil had to beat Shokhida AKHMEDOVA (UZB) in Round 3 to claim the gold. She ended up pinning Akhmedova and let out an animated celebration in front of the home fans after capturing the title.

On Thursday, Buse TOSUN (TUR) won the gold at 72kg, the first of the Games for Turkey in wrestling.

At 65kg, Yelena SHALYGINA (KAZ) controlled her final against Elis MANOLOVA (AZE) to win the gold medal 3-3 on criteria.

Wrestling at the 5th Islamic Solidarity will continue Saturday, the final day, with five Greco-Roman and two women’s weight categories.

Day 3 Results


GOLD: Eldaniz AZIZLI (AZE) df. Jasurbek ORTIKBOEV (UZB), 10-1

BRONZE: Aslamdzhon AZIZOV (TJK) df. Mohammad HOSSEINVAND (IRI), 8-0


BRONZE: Firuz MIRZORAJABOV (TJK) df. Turabek TIRKASHEV (UZB), via disqualification
BRONZE: Azatjan ACHILOV (TKM) df. Djebbari ABDELDJEBAR (ALG), 6-3

GOLD: Mohammadreza ROSTAMI (IRI) df. Ulvu GANIZADE (AZE), 9-8

BRONZE: Murat DAG (TUR) df. Bek KONURBAEV (KGZ), 5-1
BRONZE: Mirzobek RAKHMATOV (UZB) df. Sheroz OCILOV (TJK), 9-0

GOLD: Rafig HUSEYNOV (AZE) df. Kalidin ASYKEEV (KGZ), 6-3

BRONZE: Emrah KUS (TUR) df. Toyly ORAZOV (TKM), via fall
BRONZE: Mukhammadkodir RASULOV (UZB) df. Damen EID SULTAN (JOR), 9-0


BRONZE: Beytullah KAYISDAG (TUR) df. Mirzoamin SAFAROV (TJK), 8-0
BRONZE: Mehdi BALI (IRI) df. Boudjemline ADEM (ALG), 4-0

Women’s Wrestling

Round 3: Zeynep YETGIL (TUR) df. Shokhida AKHMEDOVA (UZB), via fall
Round 3: Elnura MAMMADOVA (AZE) df. Faten HAMMAMI (TUN), 11-0



BRONZE: Dilnaz SAZANOVA (KGZ) df. Emilienne ETANE NGOLLE (CMR), 8-2

GOLD: Aiperi MEDET KYZY (KGZ) df. Amy AYOUIN (CIV), 10-0