#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - [email protected]
United World Wrestling - [email protected]

#WrestleBirmingham

India, Canada share 5 golds as Commonwealth Games comes to close

By Vinay Siwach

COVENTRY, England (August 6) -- As the Commonwealth Games came to a close, two of the most successful countries in the history of the Games -- Canada and India -- established their supremacy, sharing five of the six gold medals on offer on Saturday.

India won the freestyle golds at 57kg and 74kg along with the 53kg gold in women's wrestling. Canada had two champions on Saturday with Justina DI STASIO (CAN) winning the 76kg gold while Nishant RANDHAWA (CAN) winning the 97kg gold.

Miesinnei GENESIS (NGR) was the other champion on Saturday as she claimed the third women's wrestling gold for Nigeria by winning the 50kg weight category.

But two wrestlers who stood out at the Coventry Arena were Olympic silver medalist Ravi KUMAR (IND) and world bronze medalist Vinesh PHOGAT (IND).

Kumar finished all three of his bouts well before the six minutes and showed the gulf in class in 57kg in Birmingham.

Wrestling Nigeria’s multiple-Commonwealth medalist Ebikewenimo WELSON (NGR) in the final, Kumar used a leg lace to lead 8-0 before getting a takedown in the second period to finish the bout 10-0.

This was Kumar’s first medal at the Commonwealth Games.

“It’s always special to win the medal at Games and this was also special,” Kumar said. “Tokyo silver was special and so is this medal.”

Kumar, hoping to win a World Championships medal in Belgrade, has been on an incredible run, winning three golds and losing only one bout since Tokyo.

He did give up four points in the semifinal against Asad ALI (PAK) but said that it was more about getting stuck in a move.

"It's wrestling and sometimes we get stuck in a move," he said. "I can't say I was off guard or wasn't moving well. Just a move I got stuck in and he managed to score."

NAVEEN (IND)NAVEEN (IND), red, defeated Muhammad TAHIR (PAK) 9-0 in the 74kg final. (Photo: UWW / Helena Curtis)

NAVEEN (IND) added another gold to India’s account as he dominated the 74kg field and defeated Muhammad TAHIR (PAK) 9-0 in the gold bout.

Tahir was put on passivity as well when Naveen continued his attacks. Four takedowns gave him the eight other points.

A bronze medalist at the Asian Championships, Naveen will try to make the Indian team at 74kg for the World Championships.

Nishan RANDHAWA (CAN)Nishan RANDHAWA (CAN) became the Commonwealth Games champion at 97kg. (Photo: UWW / Helena Curtis)

At 97kg, Nishan RANDHAWA (CAN) defeated two U20 World bronze medalists en route to winning the gold medal with some tough wins.

In the quarterfinal, he wrestled Deepak NEHRA (IND) and almost suffered a loss as Nehra was leading 6-6 on criteria with nine seconds remaining. But Randhawa scored a stepout and got the all-important point to win 7-6 and reach the semifinals. He managed to beat Tayab RAZA (PAK) 7-0 to make it to the final.

"Nehra was defending very well and it was a back-and-forth match," Randhawa said. "But I knew I have enough time to score a takedown. He went to the zone and I capitalized with the stepout."

He wrestled another U20 world bronze medalist in the final in Nicolas DE LANGE (RSA) and made it look easy with a 9-3 win for the gold.

"I have wrestled him before at the U20 Worlds and I know his style," he said. "It's great to win the gold here."

Randhawa, a U20 bronze medalist himself, will now be hoping to medal at the senior World Championships in Belgrade, Serbia.

"I train in Iowa and I believe in my potential," he said. "As you train with the best in the world, you keep improving and hopefully I will be able to beat the wrestlers at 97kg. If not now, then when?"

Vinesh PHOGAT (IND)Vinesh PHOGAT (IND) claimed her third consecutive Commonwealth Games gold medal. (Photo: UWW / Helena Curtis)

Vinesh wins third gold

Her cousin sister Geeta PHOGAT (IND) may be the first Indian woman to win the Commonwealth gold but Vinesh PHOGAT (IND) became the first woman from the country to win it three times.

In a confidence-boosting gold win in Birmingham, Phogat defeated world bronze medalist Samantha STEWART (CAN) and African champion Mercy ADEKUOROYE (NGR) in Round 1 and Round 2 to all but confirm the gold in the morning session.

She pinned Stewart and almost pinned Adekuoroye but the Nigerian was in danger position for close to two minutes and lost 6-0.

"It's a good confidence-boosting win for me," Phogat said. "Canada and Nigeria do pose a challenge in this tournament but thankfully I managed to win here."

Miesinnei GENESIS (NGR)Miesinnei GENESIS (NGR) celebrates after winning the 50kg gold medal in Birmingham. (Photo: UWW / Helena Curtis)

At 50kg, Madison PARKS (CAN) and Miesinnei GENESIS (NGR) were involved in a close battle in the gold medal bout with Parks scoring a stepout when she was put on the activity clock. But Genesis took a 1-1 criteria lead and as the match entered the final minute, it looked like Genesis will hang on for a 1-1 win but hit a lateral drop and secured the fall to win Nigeria's third gold medal in women's wrestling.

As she was trailing, Parks went for a single leg shot but got countered for the pin. She had made a stunning comeback in the semifinals against Pooja GEHLOT (IND). After giving up a six-point lead, Parks slowly worked her way with takedowns and made it 6-4. She scored a takedown with nine seconds remaining on the clock. Gehlot, hoping to keep her one-point lead, moved away but Parks sprung to action and hit a huge underhook for four to win 9-6.

Genesis was the third gold medalist for Nigeria after Odunayo ADEKUOROYE (NGR) and Blessing OBORUDUDU (NGR) won the gold at 57kg and 68kg respectively.

Justina DI STASIO (CAN)Justina DI STASIO (CAN) hit a four against Hannah RUEBEN (NGR) in the 76kg final. (Photo: UWW / Helena Curtis)

The final gold of the night went to former world champion Justina DI STASIO (CAN) who defeated Hannah RUEBEN (NGR), 4-2, in the final to capture her first Commonwealth Games gold.

Her's was the only big move of the final as she hit a four-pointer against Rueben who managed to score only two points.

Earlier in May, Di Stasio made a comeback to the sport after two years and managed to win a bronze medal. But with ambitions of winning the World Championships gold as she did in 2018, Di Stasio got a big shot in the arm with the gold in Birmingham.

RESULTS

Freestyle

57kg
GOLD: Ravi KUMAR (IND) df. Ebikewenimo WELSON (NGR), 10-0

BRONZE: Asad ALI (PAK) df. Suraj SINGH (NZL), 11-0 
BRONZE: Darthe CAPELLAN (CAN) df. Jakobo TAU (RSA), 12-2 

74kg
GOLD: NAVEEN (IND) df. Muhammad TAHIR (PAK), 9-0

BRONZE: Jasmit PHULKA (CAN) df. Cole HAWKINS (NZL), 10-0
BRONZE: Ogbonna JOHN (NGR) df. Charlie BOWLING (ENG), 10-0

97kg
GOLD: Nishan RANDHAWA (CAN) df. Nicolaas DE LANGE (RSA), 9-3

BRONZE: Thomas BARNS (AUS) df. Maulalo ALOFIPO (SAM), 12-0
BRONZE: Deepak NEHRA (IND) df. Tayab RAZA (PAK), 10-2

Women’s Wrestling

50kg
GOLD: Miesinnei GENESIS (NGR) df. Madison PARKS (CAN), via fall

BRONZE: Pooja GEHLOT (IND) df. Christelle LETCHIDJIO (SCO), 12-2

53kg
GOLD: Vinesh PHOGAT (IND)
SILVER: Samantha STEWART (CAN)
BRONZE: Mercy ADEKUOROYE (NGR) 

Key bout: Vinesh PHOGAT (IND) df. Samantha STEWART (CAN), via fall

76kg
GOLD: Justina DI STASIO (CAN) df. Hannah RUEBEN (NGR), 4-2

BRONZE: Pooja SIHAG (IND) df. Naomi DE BRUINE (AUS), 10-0
BRONZE: Georgina NELTHORPE (ENG) df. Madusu KOROMA (SLE), via fall