#WrestleBelgrade

Japanese legends head Class of 2022 inductees into UWW Hall of Fame

By United World Wrestling Press

BELGRADE, Serbia (September 9) --- Superstars Saori YOSHIDA and Kaori ICHO, who combined for seven Olympic and 23 world championship gold medals and inspired the next generation of Japanese women that continue to dominate the sport, were among nine immortals inducted into the UWW Hall of Fame on Friday.

Two Greco-Roman wrestlers, a pair of American brothers in freestyle, another Japanese woman, one referee and one coach also gained a place in the shrine to wrestling greatness during a ceremony held in Belgrade, Serbia, as a prelude to this year's World Championships starting Saturday.

The inductees will be permanently recognized on the UWW website, at the UWW headquarters in Vevey, Switzerland, and in the international wing of the USA Hall of Fame located in Stillwater, Oklahoma.

Yoshida and Icho, who were both among the four inaugural Olympic champions when women's wrestling was added to the Olympic program at Athens 2004, were appropriately selected in the Legends category.

Yoshida struck gold in three straight Olympics and an unprecedented 13 World Championships, mostly at 55kg. Japan's flag-bearer at the London 2012 Olympics, Yoshida put together a streak of 119 consecutive wins in individual tournaments, a run that ended in the final match of her career that left her with the silver medal at the Rio 2016 Olympics. Her only two other losses to non-Japanese opponents came at World Cup team events.

Icho made history when she became the first wrestler and the first female athlete in any sport in Olympic history to win four consecutive gold medals, not to mention winning 10 world titles. She competed at 63kg for much of her career before moving down to 58kg when that became an Olympic weight class (now 57kg).

After Icho's epic victory at the Rio 2016 Olympics for her fourth gold, she was named a recipient of the People's Honor Award, used by the Japanese government to honor individuals in sports, entertainment and culture whose accomplishments have inspired society. Yoshida received the award in 2012 after winning her 13th straight world title.

The new Hall of Fame members in the Greco-Roman category are Pertti UKKOLA of Finland and Gheorghe BERCEANU of Romania, both winners of Olympic and world golds.

Ukkola won the gold at 57kg at the Montreal 1976 Olympics, and captured the world title the following year. He also won two world bronzes in his career, in 1975 and 1981. Berceanu made the top of the Olympic podium at Munich 1972 at 48kg, then took the silver at Montreal 1976. The Romanian won world titles in 1969 and 1970, and a silver medal in 1975, and was also a three-time European champion.

In Freestyle, American brothers John and Ben PETERSON will enter the Hall together. At Munich 1972, Ben, the younger of the two by two years, won the gold at 90kg and John the silver at 82kg. Four years later at Montreal 1976, they reversed that finish, with John taking a gold and Ben settling for the silver. Both brothers also won one silver and one bronze at the World Championships, while John had three World Cup golds and Ben had one gold and two silvers.

The Women's Wrestling inductee is Japan's Hitomi OBARA, the London 2012 Olympic champion at 48kg and an eight-time world champion. She won all but the last of her world under her maiden name of SAKAMOTO, and almost all at 51kg.

In the Coaches category, the newest Hall member is Yuri SHAKMURADOV of Russia. A 1970 world champion and three-time European champion himself, he coached 16 wrestlers, both male and female, to Olympic gold medals between 1976 and 2012.

The new inductee in the Referees category is Orestes MOLINA, who officiated at Olympics in four different decades. A long-time instructor and head referee, he held the position of vice-president of the FILA/UWW Referee Commission from 2013 to 2016. He called matches at Olympics in 1980, 1984, 1992, 1996, 2000, 2004, 2008, 2012 and 2016.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.