From Stands to Feed: Creators Take Over World Championships in Astana

ASTANA, Kazakhstan (October 29) -- The best wrestlers on the planet are in Astana. This year, so are some new storytellers.

The Kazakhstan Wrestling Federation and United World Wrestling (UWW) have brought international content creators from the United States, Azerbaijan, Uzbekistan, Kazakhstan and Mongolia to the World Championships, putting the biggest event of the season in front of their followers, many of whom are discovering world-class wrestling for the first time.

From early-morning weigh-ins to the packed stand in the arena, the creators are brining stories from the championships with the feeds filled with behind-the-scenes, wrestlers' interviews and emotional medal ceremonies.

The followers are also getting quick rule explainers and rivalries before the big head-to-head bouts, and a taste of Astana, all of it shared with the official channels of the Kazakhstan Wrestling Federation and UWW.

For the hosts, it's a chance to show the world what Kazakhstan has to offer.

"Wrestling is part of who we are in Kazakhstan, and we're proud to welcome the world's best wrestlers to Astana," Yerkin OKASSOV, Chairman of Kazakhstan Wrestling Federation, said. "Thanks to these creators, fans everywhere can feel the atmosphere in the arena and get to know our country and its hospitality."

For UWW, it's another step in bringing wrestling to new audiences on the road to the LA28 Olympic Games.

"Wrestling has some of the most passionate fans in sport," said Rita PIVORIUNAITE, Business Development & Marketing Manager at UWW. "Our job is to reach the people who haven't found it yet. These creators talk to audiences we've never reached before, in their own voice, and it's great to see Astana through their eyes."

Follow the creators below, along with @kazwrestling_official and @unitedworldwrestling on Instagram, and join the conversation with #WrestleAstana. Watch every session live on UWW+

@mugzybulljunk (USA)
@ramin.binyaminov (Azerbaijan)
@lazik_l (Kazakhstan)
@laylo_arslonbekovna (Uzbekistan)
@sumyadorj.kh (Mongolia)