#WrestleBelgrade

Fujinami pulls out of Belgrade Worlds with foot injury

By Ken Marantz

TOKYO (Sept. 7)--Reigning world champion and top seed Akari FUJINAMI (JPN) will not be defending her title at the upcoming World Championships in Belgrade after suffering a left foot injury, Japan national women's team coach Ryo KANEHAMA said on Wednesday.

According to the Japan Wrestling Federation website, Kanehama said in an online press conference that the 18-year-old Fujinami, who was to defend her 53kg title in Belgrade, suffered ligament damage to the instep of her left foot while sparring during the first day of a national team training camp in late August.

Press reports said that Fujinami, who was on crutches after the injury, is able to put enough weight on the foot to walk, but it has not healed sufficiently to wrestle in matches. She is expected to need eight weeks to fully recover.

Japan will not send a replacement in the weight class.

"From this point, there are many important competitions ahead," Kanehama was quoted as saying. "To keep from making [the injury] worse, we made this decision today."

Kanehama was mainly referring to the All-Japan Championships in December, which will be the starting point for the qualifying process for the 2024 Paris Olympics. It is there Fujinami is expected to clash for the first time with Tokyo Olympic gold medalist Mayu SHIDOCHI (formerly MUKAIDA), who is entered at 55kg in Belgrade.

Fujinami, who currently has a 103-match winning streak that dates back to her junior high school days in 2017, won the world title in Oslo last year in her first senior international tournament, winning all four of her matches by technical fall without conceding a point.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.